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Global tools,
regional support.

From any place in the world, with IDEAS IP, you can manage your Intellectual Property in Central America and the Caribbean, effectively and hassle-free.
IDEAS IP was established in Costa Rica in 2009 as a solution to your IP matters in the region. Since the beginning, it has been known for its high quality services and its broad knowledge of the Central America and Caribbean jurisdictions. Proof of this, is that only after one decade IDEAS IP has expanded its scope and size, becoming as of today an international service center for the entire region.

Maricruz Villanea

Founder and CEO

Managing partner and founder of Ideas, she has more than 20 years of experience in Intellectual Property matters. She is well known for trademarks prosecution in the region, with experience in managing big trademark portfolios. She is also head of the anticounterfeiting department which is constantly looking for enforcement solutions for clients ranging from luxury brands to consumer products. Active member of the Costa Rican Bar Association, of different Intellectual Property Associations and founding member of the Professional Intellectual Property Association.

Ana Cristina Arroyave

Partner

She has more than 20 years of experience in Intellectual Property Matters and is Head of the International Department. Ana focuses on trademark prosecution management in Central America and has a unique knowledge of Central America´s jurisdictions. She assists clients with different needs and budgets in the management of their IP Portfolios, working with decision makers to ensure a smooth registration and managements process.

Angélica Argüello

Partner

She has more than 18 years of experience in Intellectual Property matters in Nicaragua. Has worked with several national and international companies managing large trademark portfolios and Intellectual Property litigation and administrative procedures. She has also participated in Due Diligence processes.

Roberto Argüello

Partner

Lawyer and partner in Nicaragua with more than 18 years of experience in the local legal practice. He has been part of several complex transactions involving multidisciplinary and multijurisdictional teams. His main areas of practice are Intellectual Property, Regulatory, Corporate Law, Due Diligence and Contract drafting, review, analysis.

Rodrigo Cano

Partner

Partner with extensive training in Intellectual Property Law, Commercial Law and Regulatory Affairs in Honduras. He has been a lawyer for more than 18 years representing national and international companies.

Marcela Mancía

Partner

Based in El Salvador and with more than 20 years of experience in matters related to Intellectual Property rights, she has a vast experience in the Regulatory area for food, beverages, natural supplements, medicines, medical devices, veterinary products and cosmetics both in El Salvador and other Central American countries. She also focuses on counseling on promotions, sweepstakes, contests and other sales incentives, and related Intellectual Property matters.

Gustavo Noyola

Partner

Gustavo is a lawyer with more than 12 years of experience in Intellectual Property, both in the administration of high volume portfolios at a regional level, as well as in the fight against piracy. He is currently the Guatemalan delegate for ASIPI, Alternate Member of the Guatemalan Chamber of Intellectual Property, Member of the Anti-Piracy Committee of ASIPI and ECTA, member of the Enforcement Committee of INTA, ambassador of IPO.

Management

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LORENA AGUIRRE

CEO
 

Commercial Engineer with a specialization in finance. With previous experience in the banking, services, productive and construction sectors, she joined Ideas in 2019 as General Manager.

Lawyers

DIEGO TURCIOS

LAWYER
 

As a Head of the Costa Rica department, he oversees trademark prosecution. Diego is a dedicated attorney who always aims to aid and attend the client’s necessities as first priority. Has a vast experience with clients in all type of sectors such as pharmaceutical, luxury goods, and consumer products. Specialized in assisting his clients to reduce obstacles in their registrations processes and develop strategies for the correct use of their trademarks.

EMILIO VALVERDE

LAWYER
 

Lawyer with extensive experience in handling large trademark portfolios in the Caribbean region.

Assistants

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DANIELA ARIAS

ASISSTANT
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NATHALIA CHAVARRIA

ASSISTANT
Giulianna-Jurado-

GIULIANNA JURADO

ASSISTANT

Lawyer

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PAMELA GIRALDO

LAWYER

She joins the Regulatory team in 2021. Has extensive experience in the sanitary management of several products both national and internationally.

Assistant

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MARIA JOSE HERNANDEZ

ASISSTANT

Lawyers

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KENIA SARMIENTO

LAWYER

Legal coordinator, with more than 15 years of experience, specialist in Intellectual Property, corporate, regulatory and commercial law.

Honduras-Sonia-Diaz
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SONIA DÍAZ

LAWYER

She has more than 20 years of experience in Intellectual Property and a Diploma in Constitutional Law.

Honduras-Fernanda-Salgado
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FERNANDA SALGADO

LAWYER

Experience in Intellectual Property and in the management of trademark portfolios. She is certified as arbitrator by the Chamber of Commerce of Industries of Tegucigalpa.

Lawyer

Nicaragua-Claudia-Hernandez
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CLAUDIA HERNÁNDEZ

LAWYER

She joined Ideas in 2020 and has experience in Intellectual Property matters such as verification and filing of all types of procedures: registration, renewal, transfers and modification of trademarks, trade names, advertising signs, patents, copyrights, among others.

Assistant

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DACIA ALEMÁN

ASSISTANT